How to read your Outfox the Market bill — explained simply
Outfox the Market is a Leicester-based challenger supplier launched in 2017, known for budget pricing and 100% renewable wind electricity. It rebranded to 'Outfox Energy' in 2025, runs almost entirely online, and uses its own tariff naming — all of which generate questions when customers look at their statements.
What each part of your Outfox the Market bill means
The Outfox Energy rebrand
In 2025 Outfox the Market rebranded to 'Outfox Energy'. If you signed up as an Outfox the Market customer, your bills, app and emails may now say Outfox Energy instead. It's the same company and the same supply — only the name and branding changed. Long-standing customers sometimes worry they've been switched to a different supplier; they haven't.
Tracker vs Fix'd tariffs
Outfox typically offers two kinds of deal. The Tracker tariff is a 12-month contract designed to sit a set margin below the Ofgem price cap, so your rates move when the cap does — your bill can change every three months. The 'Fix'd' tariffs lock your unit rate and standing charge for the term. Your bill names which one you're on; if it says Tracker, expect your rates to move with the cap rather than stay flat.
Versioned tariff names
Outfox releases its fixed deals as numbered versions — you'll see names with a version tag rather than a plain 'fixed tariff'. Because the company refreshes these deals frequently, two customers who joined a few weeks apart can be on different versions at different prices. The version label is just which release of the tariff you signed up to; what matters is the unit rate, standing charge and end date printed against it.
100% renewable wind electricity
Outfox supplies 100% renewable electricity, sourced from wind and backed by Renewable Energy Guarantee of Origin (REGO) certificates. As with other green tariffs, this matches your usage with renewable generation via certificates rather than a direct wire to a wind farm. It doesn't change your unit rate or how your meter is read — it's why your bill describes your electricity as renewable.
Online-only servicing and direct debit
Outfox runs almost entirely online — there's no traditional call centre, and account management, bills and meter readings are handled through the app, online account and email. The vast majority of customers pay by monthly direct debit, which earns a small discount over paying on receipt of a bill. Because servicing is digital, keep an eye on your online account: that's where your statements, direct debit reviews and any balance changes appear.
Common questions Outfox the Market customers ask
Why does my bill now say Outfox Energy instead of Outfox the Market?
Outfox the Market rebranded to 'Outfox Energy' in 2025. If you joined under the old name, your bills, app and emails may now show Outfox Energy — but it's the same company and the same supply. Only the branding changed; you haven't been switched to a new supplier.
I'm on the Outfox Tracker tariff — why do my rates keep changing?
The Tracker tariff is designed to sit a set margin below the Ofgem price cap, so your unit rate and standing charge move whenever the cap changes — typically every three months in January, April, July and October. That's by design: it tracks the cap rather than fixing your price. If you'd prefer rates that stay flat for the term, you'd need one of Outfox's Fix'd tariffs instead.
Why is my Outfox tariff a different price from someone who joined recently?
Outfox refreshes its fixed deals as numbered versions and updates them often. Customers who signed up at different times can be on different versions at different prices, even within weeks of each other. The version label just shows which release you're on — check the unit rate, standing charge and end date against your specific tariff to see exactly what you're paying.
How do I contact Outfox or query my bill if there's no phone line?
Outfox is an online-first supplier, so account management, billing queries and meter readings are handled through your online account, the app and email rather than a traditional call centre. If your direct debit or balance looks wrong, submit an up-to-date meter reading through your online account and raise the query there — that's where Outfox tracks your statements and any direct debit reviews.
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